Julmarknad at the American Swedish Institute: A Twin Cities Holiday Tradition

If you’re looking for a festive and meaningful way to kick off the holiday season in Minneapolis, Julmarknad at the American Swedish Institute is one of the most beloved events of the year. Every December, the historic Turnblad Mansion and ASI campus transform into a warm, Scandinavian-inspired holiday marketplace filled with handmade gifts, Nordic food, live entertainment, and family-friendly activities. It’s one of the most unique cultural celebrations in the Twin Cities and a perfect way to soak in the spirit of the season.

What Is Julmarknad?

Julmarknad is ASI’s annual handcraft market and holiday festival, inspired by traditional Swedish Christmas markets. The halls of the mansion, courtyard, and cultural center come alive with artists, bakers, musicians, and community members celebrating Nordic traditions. The atmosphere is cozy and inviting, with twinkling lights, festive décor, and the scent of holiday treats filling the air.

More than sixty local and regional artisans showcase handmade goods such as jewelry, ceramics, woodwork, glass art, textiles, clothing, holiday ornaments, and Scandinavian gifts you won’t find anywhere else. It’s one of the best places in Minneapolis to shop local and discover meaningful, one-of-a-kind items.

Tickets and Info here: https://asimn.org/experience/festivals/julmarknad/

Festival Highlights

Handmade Goods and Artisan Market

The artisan marketplace is the heart of Julmarknad. From traditional Swedish crafts to modern, locally made artwork, shoppers will find everything from winter accessories to home décor, kitchenware, and holiday gifts. The ASI Museum Store and special Jul Shop add even more Scandinavian-inspired items to explore.

Live Music and Performances

Throughout the weekend, enjoy folk music, dance performances, storytelling, and pop-up entertainment that bring Nordic culture to life. These performances add a joyful soundtrack to the market and give the festival its signature charm.

Family Activities

Julmarknad is designed for all ages. Families can enjoy hands-on craft stations, kid-friendly activities, and holiday storytime. Sunday often features a special family discount, making it one of the best days to bring the kids.

Delicious Nordic Treats

The holiday spirit wouldn’t be complete without something warm and comforting to enjoy. Guests can indulge in seasonal pastries, Swedish-inspired dishes, warm drinks, and festive favorites served on site. From cookies to cocoa and glögg, there’s something for every craving.

Holiday Atmosphere Inside the Mansion

Part of the magic of Julmarknad is exploring ASI’s beautifully decorated Turnblad Mansion. Each room is filled with holiday displays that reflect Nordic traditions, adding an elegant and nostalgic backdrop to the festivities.

Dates and Ticket Information

Julmarknad takes place the first weekend of December each year. The festival typically includes:

  • A Friday evening preview party with early access to shop

  • A full marketplace and celebration on Saturday and Sunday

  • Advance ticket options for adults, youth, and families

  • Free admission for children under six

  • A Sunday family special offering a free youth ticket with the purchase of an adult ticket

The event often sells out, so planning ahead is recommended.

Why You Should Go

Julmarknad isn’t just a market — it’s an immersive holiday experience. Whether you’re shopping for gifts, exploring Nordic culture, or simply looking for a cozy seasonal outing, this festival offers something special for everyone.

Here’s why locals return every year:

  • A warm, inviting atmosphere perfect for families, couples, and friends

  • A chance to support local artisans and small businesses

  • Unique, handmade gifts you won’t find in big box stores

  • Delicious holiday food and drinks

  • Beautiful seasonal décor inside a historic Minneapolis landmark

If you’re searching for an authentic, joyful, and distinctly Twin Cities holiday tradition, Julmarknad at the American Swedish Institute deserves a place at the top of your December calendar.

Tickets and Info here: https://asimn.org/experience/festivals/julmarknad/