Take the Plunge at the Annual ALARC Charity Ice Dive in Excelsior

If jumping into an icy Minnesota lake sounds like the ultimate way to kick off the New Year, the Annual ALARC Charity Ice Dive in Excelsior is calling your name. Held every New Year’s Day on the shores of Lake Minnetonka, this legendary Twin Cities tradition combines adrenaline, charity, costumes, and major bragging rights.

Now celebrating its 36th anniversary, the ALARC Charity Ice Dive has been warming hearts since 1990 by raising money for incredible local and national causes while daring participants to start the year with a literal splash.

A New Year’s Day Tradition With a Purpose

The ALARC Ice Dive isn’t just about the thrill. All proceeds from the event support meaningful organizations, including:

  • The Tunnel to Towers Foundation

  • The Excelsior Fire and Police Departments

  • The Tonka Nordic Racing Team

Whether you dive or choose the Donate Only option, your participation directly supports charities and service organizations that make a real impact in the Twin Cities.

Additional Info and Donate here: http://alarc.us.com/alarc-ice-dive.html

When and Where to Dive

The Ice Dive takes place along the shoreline of Lake Minnetonka at the Excelsior Public Docks, located at 395 Lake Street in Excelsior, right behind the Port of Excelsior.

Date: January 1, 2025
Time: 9:00 am to approximately 10:30 am

This is a drive-up, jump, and drive-away style event, so timing matters. All divers must follow their assigned dive window based on experience level.

Dive Schedule by Fish Level

To keep things moving smoothly, divers are scheduled in groups:

  • 9:00 – 9:15: Orcas, Sharks

  • 9:15 – 9:30: Barracudas

  • 9:30 – 9:45: Muskies, Northerns, Walleyes

  • 9:45 – 10:15: Minnows, Guppies, First-Time Divers

  • 10:15 – 10:30: Late arrivals, oversleepers, and New Year’s Eve survivors

  • 10:30: Final dive of the day

If your group includes multiple experience levels, arrive based on the most senior diver.

How the Ice Dive Works

Once you arrive at the dive site, ALARC Ice Dive staff will guide you through the process. Local firefighters and EMTs are on hand to assist as you enter and exit the water safely. After your plunge, a volunteer will be waiting with your towel or bathrobe so you can warm up quickly.

Certificates of Completion are emailed to all participants after the event, perfect for framing or bragging online.

What to Wear and What to Bring

There are no changing rooms, so plan ahead.

What to wear:

  • Swimsuit (wear it under your clothes)

  • Optional costume over your swimsuit

  • Minimal clothing since cotton holds cold water

What to bring:

  • Large towel

  • Bathrobe or blanket

  • Warm hat and dry clothes

  • Old shoes for the dive (no flip-flops)

  • Dry shoes for after

  • Bag for wet clothes

Do not bring:

  • Cameras

  • Glasses

  • Valuables

A professional photographer will capture the moment, with photos available for purchase later.

Costume Contest and Ice Dive Gear

Feeling creative? Costumes are encouraged. The top two best costumes will each win a $50 gift certificate.

Veteran divers reaching milestone dives can also purchase official ALARC Shark or Orca robes during registration.

Spectators Are Welcome

Friends and family are encouraged to cheer on divers from the designated viewing area near the dive hole. To avoid congestion, spectators should arrive according to the dive schedule.

Registration Details

Pre-registration is required. There is no on-site registration.

  • Cost: $35 per diver

  • Registration deadline: 9:00 am on New Year’s Day

Divers also have the option to purchase the 2026 Ice Dive Shirt or an Ice Dive Stocking Cap during registration.

Why Excelsior Is the Ice Dive Capital of Minnesota

In 2014, Excelsior officially earned the title Ice Dive Capital of Minnesota, recognizing decades of this bold and beloved tradition. Nearly 800 divers have taken the plunge in past years, making this one of the most iconic New Year’s Day events in the state.

If you’re looking for a unique Twin Cities experience that combines community, charity, and a serious cold-weather challenge, the Annual ALARC Charity Ice Dive in Excelsior is an unforgettable way to start the year.

Additional Info and Donate here: http://alarc.us.com/alarc-ice-dive.html